23 Benefits of Google Business Profile

Merits of Google Business Profile 

The importance of having Google Business Profile (formerly Google My Business) as part of your digital marketing strategic portfolio to increase traffic is a super cool decision.

In my usual way which I wouldn't mind if you can embrace, I always appreciate👌 every act of kindness however little it may be. No doubt the Google business profile is a free marketing tool, I want you to equally view it with a mindset of gratitude so that you can harness its full potential

I have looked deeper into the tool to come up with the under-listed merits. When you understand each virtue I pointed out, you will be able to use the tool optimally. I intentionally made my points simple for you to understand and use them to optimize your profile. 

• Against the weakness of traditional marketing ads, you can position your business before a potential audience

• Your business is visible to local and international prospects

• You are not required to pay an annual hosting or site security license fee

• Your deals get displayed at zero shop rental fees. No threat from local government agents to pay operating/ticket fees

• You can effortlessly optimize your business profile on mobile phones

• Say bye to broken links, error 404, and many others. It's a farewell to redirects, sitemaps, robots.txt files, or breadcrumb schema

• The profile allows you to link to your social media accounts

            Where to add your social profile and website URL on GBP

• You can use it to promote customers’ loyalty programs and build trust

• It makes it easy for customers to find you on Google Maps 

• The review section is a platform to engage with customers. It offers a privilege to tell prospects about your proficiency and credibility ratings. It serves as a feedback mechanism to re-strategize at large

                Sample of customers's reviews on a Google business profile

• Using it to backlink to your World Wide Web site improves the ranking factor of the latter on search engines

• It is less complex to build when compared to the World Wide Web (www) site

• Users have equal rights and privileges; no basic, standard, or premium categorizations

• Through the customer's review section, your brand identity becomes more revealing to prospects and helps you serve them more acceptably

• It has a 93% possibility to outrank the dot com sites in organic search. The good news is that most search queries are targeted at local service providers 

       Insurance companies that appeared in the top 3 on Google search report

• You are simply enjoying the combined algorithm of organic search and local listing; the dual are not mutually exclusive but subject to the depth of your optimization

• No previous coding skill is required to set it up. Google will guide you through the basic requirements

• You can add your business logo, the image of your business premises, and pictures of employees

                You can optimize the image of your staff members in the office

                Update this way with the image of your office block and key team 

• Google provides you with free monthly performance reviews

• You are provided with a dashboard where you can navigate to any section of your profile

                    Profile Dashboard

• You can offer your target market invaluable information about your industry trend
• Google support is always available for necessary updates

• The insight features offer incredible metrics to structure ads optimally amongst other dividends

                        Google business profile insight report sample

If you have not completed your business plan by now, you can do that with the knowledge I have provided.

Feel free to add more in the comment section.