How to Make Your Local Business Visible Online

An online facelift will give your business wider visibility.

It is essential to increase your business visibility online and equally maintain current information. The scope of details you offer will assist online customers in accessing your brand seamlessly. 

In the course of your day-to-day hustling and bustling, imagine you suddenly have an irresistible desire for shawarma🤣, the rational action would be to bounce on your phone and do a search for available shawarma joints nearby. Right? Your response is as cool as mine.

Ops! You couldn't get any results? Apology. It simply means none of the Shawarma brands cared about featuring the business online.  A viable brand just lost a potential customer. Too bad👎 This is why a venture needs to be online and ensure accurate information about the niche is displayed. 

Primarily, those details will help to connect easily with the target customers and secondly will enable search engines to serve it optimally. Do you agree with me? 👍👍. Thank you for giving me a double thumbs up. You just encouraged me to continue with this article. So let me continue now that you have boosted my morale. 

The percentage of customers doing a local search through their mobile phones daily is terrifically high. Just check out the current online users to verify my claim. So you can see for yourself❗ Really incredible but please calm down. No one has taken your space except you decided not to belong. The more online presence your business has, the better the visibility.

Google My Business Profile

The fastest and most economical strategy to get your business online is to have it listed on Google Business Profile. It has several benefits, and I am here to help you get this done successfully. It is more than just supplying your business name, address, and phone number. 

Those are just the basic requirements. Surprised? You need much more than that to rank higher than your competitors knowing well that you are not the only one operating in that sector/industry. Only a comprehensive optimization can pull you out of the blue ocean (the overcrowded market).

Google Business Profile allows you to claim a business listing on Google server at zero cost. The goal is to help brick-and-mortar stores, e-commerce businesses, and other ventures that interface with local customers in person easily connect with the target market. 

Once your business profile is created and approved by Google, your business has the potential to be seen on Google Search and Maps. However, optimization is the overriding factor that determines your brand's potential visibility. Don't feel frustrated my friend; I am here to help you out as earlier promised.

Let me do a search for a restaurant near me and show you the search results on Google. Here we go...

Those are the top three restaurants that Google recommended to me. They have done the needful just as I said earlier. I have top secrets to tell you about reviews from customers, I will tell you when we meet. 

There are many things you can still do to boost your online presence but I will deal with that in my next article. However, let me whet your appetite with the following remarks.

• Make it a duty to always update your customers with educative, informative, and professional content about your niche and the industry you operate. Let them know you are on top of the game and you are surely dependable. 

• Take advantage of the social media platforms. Use any of them that are suitable for your business and understand the type of content that resonates with each platform.

• Email marketing is great! This will help you provide personalized services to your customers.

If you have a business profile that needs to be ranked on the Google search engine, feel cool to drop the link in the comment section. I will review it and recommend what should be done. This is my reward to you for reading this article till this end. I kept this special prize till now for you plus one more secret sauce. 

Ask me what it is? 

Keywords! Keywords!! Keywords!!!

This is the most important factor when you are putting up any content on any platform. This is the true picture of your business that you want people out there to see and know. The right keywords will attract the right customers to you, while wrong keywords equally attract the wrong prospects to you.

Please reach out to me via the comment section👊